Films are designed for young audiences, should not take any smoking, according to the American Medical Asso CIA Chion alliance of national campaigns.
Denton School Board now backs that push.
Recently, members of the school board unanimously approved a resolution for submission to the Texas Association of School Boards that supported giving the R rating most movies with tobacco use in any scene.
The agenda item was introduced by school board member Mia Price, who recently completed her term as president of the Texas Medical Association Alliance, the organization of volunteer work of spouses of physicians.
"This is really good, good initiative," said Price, adding that she supports him "unequivocally".
National Association of School Boards have supported the resolution, said the price, and if enough organizations get on board, he can have a significant impact on the film industry.
More than 50 organizations endorsed the "filter"! Campaign, and National Medical Alliance is still in favor of more teams and their parents to participate, "said Melissa Walthers, project coordinator.
Push The alliance, which began in 2006, is only part of what is happening in the country, said Walthers.
There are other national campaign asking the same solutions, such as the Smoke Free Movies campaign, supported by groups numbering hundreds, "she said.
Giving R rating the film due to smoking "a little tough," said Ben Levin, professor and director of postgraduate studies at the University of North Texas' Department of Radio, Television and Film.
When smoking is absolutely no relationship to history, the alliance may be a point, he said, but added that he would hate to see any restrictions on the artistic work of the director.
Levin asked who would judge whether smoking in the film artistically appropriate.
PG rating means parental guidance is needed, and when parents are measuring whether the film is suitable for their child, smoking may be something they feel, "he said.
Some films will not be affected by this proposal.
Exceptions will be "in the presentation of tobacco clearly and unambiguously reflects the dangers and consequences of tobacco consumption and is necessary for the submission of smoking a real historical figure," according to literature released National Medical Alliance.
For example, Walthers said, the historical film about Winston Churchill or a movie scene of people with emphysema smoking on his deathbed, will be exempt from the proposed rule evaluation.
Walthers said, the American Medical Association Alliance just wants to stop the glamorization of smoking in movies aimed at teenagers and young children.
Alliance sent out about 2000 letters to six major studios of the media, as well as the Motion Picture Association of America, the trade association responsible for the American system of movie ratings.
The campaign also calls on the three other changes to the Amer I films:
* What movie producers certify that none of them regard the material used in tobacco in movies,
* With a strong anti-tobacco advertisement should be shown before the movie, which shows smoking
* What tobacco brands should not be defined in the cinema.
This initiative is "going to protect children from the collection of this deadly addiction," said Walthers.
Tobacco is the number 1 cause of preventable death in the United States, according to the federal Centers for Disease Control and Prevention.
Alliance refers to several studies that indicate children are more aware of tobacco on screen, than young people, and those that are most vulnerable to it in the movies is almost three times more likely to take up smoking.
MPAA, announced in 2007 that it would consider smoking, in addition to sex, violence and adult language when rating movies.
The Alliance pointed to the test, say children's exposure to tobacco in movies, remains unchanged.
"Our biggest success is the public to actually see in this issue of children's health," said Walthers.
The initiative will not run in the opposite R rating for films that have already appreciated, "she said.
